Essays about: "Corporate strategy and its relation to strategic entrepreneurship"

Found 1 essay containing the words Corporate strategy and its relation to strategic entrepreneurship.

  1. 1. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elina Vettersand; Thao Tran; [2012]
    Keywords : Strategic entrepreneurship; fair trade; competitive advantage.;

    Abstract : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. READ MORE