Essays about: "Corporate strategy"

Showing result 1 - 5 of 455 essays containing the words Corporate strategy.

  1. 1. The Effect of ESG on a Global Fund Market - Integrating Environmental, Social and Governance (ESG) in the investment strategy: A Global Market Research

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Hanna Björkman; Michael Erlandsson; [2019-07-12]
    Keywords : ESG; global funds; environmental responsibility; social responsibility; corporate governance; responsible investments; impact investments; Morningstar;

    Abstract : This paper investigates the different performances of global funds when implementing an ESG-strategy during the period 2013 to 2018. Using the from Morningstar Direct, consisting of return, Morningstar Sustainability Rating, Morningstar Portfolio Sustainability Score, Portfolio Controversy level and Environmental-, Social-, and Governance- Score, we conduct the regression analysis using the Fama French Carhart model. READ MORE

  2. 2. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Emanuelsson; [2019-07-09]
    Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

    Abstract : Master’s Degree Project in Innovation and Industrial Management. Master’s Degree Project in Innovation and Entrepreneurship... READ MORE

  3. 3. A study of structural organisational transformation through the lens of an institutional logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Love Josefsson; Filippa Sjöstrand; [2019-07-03]
    Keywords : Organisational transformation; Institutional logics; Translation; Coexisting logics; Change process; Official authority; State owned company;

    Abstract : MSc in Management.... READ MORE

  4. 4. Doing What Feels Right - The Role of Employees in Shaping Sustainability Practices

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Odbjer; Daniella Gustafsson; [2019-07-03]
    Keywords : Sustainability; Institutional work; Employees; Meaning; Moral motivations;

    Abstract : MSc in Management.... READ MORE

  5. 5. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Kultur och samhälle

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE