Essays about: "Corporate strategy"

Showing result 1 - 5 of 510 essays containing the words Corporate strategy.

  1. 1. How can the CFO be a valuable ally for innovation? - A multiple-case study on what current methods CFOs are using for fostering innovation in an organisation

    University essay from Göteborgs universitet/Graduate School

    Author : Ellinor Joelsson; Linnéa Ragnell; [2020-07-23]
    Keywords : Innovation; Chief Financial Officer CFO ; Innovation Management; CFO methods for innovation; Pentathlon Framework; Innovation Control Systems;

    Abstract : Globalisation, digitalisation and rapid advancements in technology are creating faster businessenvironments which demand organisations to be more innovative. At the same time, it has beenproven difficult for companies to successfully manage innovation. READ MORE

  2. 2. Unlocking the synergies between Corporate Sustainability and Employee Engagement - A case study on how to incorporate sustainability into engagement strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Gyllensvaan; Viktoria Österby; [2020-06-29]
    Keywords : Employee engagement; corporate sustainability; HRM; strategy;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Barriers and Drivers governing implementation of ReverseLogistics:A Case study of Sandvik Coromant

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Faraz Bajwa; Ghani Younas; [2020]
    Keywords : Reverse Logistics RL ; Barriers; Drivers; Sustainability; Green practices; Economic; Legislation; Corporate Citizenship.;

    Abstract : Aim: The aim of this study is to explore the impact of reverse logistics on a firm’s sustainability operations while focusing simultaneously on economic profits, by conducting a case study. This research will provide an overview of influential drivers and barriers that have the capacity to motivate or discourage the firms to implement the reverse logistics practices and investigate the role of economic, legislation and corporate citizenship on RL. READ MORE