Essays about: "Corporation Identity"

Showing result 1 - 5 of 14 essays containing the words Corporation Identity.

1. 1. Effects of management and plant traits on tree-related microhabitats in second-growth stands of the Białowieża Forest

   University essay from SLU/Southern Swedish Forest Research Centre

   Author : Weronika Mysiak; [2022]
   Keywords : tree-related microhabitats; TreMs; Białowieża Forest; post-Century stands; second-growth forest;

   Abstract : The study presents research conducted on Tree-related Microhabitats (TreM) in managed stands and nearly unmanaged stands in the Białowieża Forest (BF). A TreM is an above-ground structure that creates substrate, site or place for forest-dwelling species, and could be an important tool for assessing the level of biodiversity. READ MORE

3. 2. EVALUATION OF IKEA AS A SUSTAINABLE FORESTRY ACTOR IN THE CONTEXT OF INDIA

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Emma Åberg; [2019]
   Keywords : Corporate Social Responsibility CSR ; IKEA; sustainability forestry; legitimacy; external stakeholders; Social Sciences;

   Abstract : The ubiquity of the concept of corporate social responsibility (CSR) allows for it to be carried across all spectrums of society and moulded to fit a variety of different norms and understandings. Despite the lack of a universal definition, the modern-day understanding of CSR is heavily based upon corporation’s environmental and sustainable development practices. READ MORE

4. 3. Meme Marketing to Fellow Kids

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : William Lind; [2019]
   Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

   Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

5. 4. Brand management in SMEs in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Meixian Wu; [2018]
   Keywords : Brand Orientation; Brand Management; Brand Development; Differentiator; SME; SME Brand Management; SME Brand Strategies; Corporation Identity; Corporation Brand; Brand Strength; Brand Performance;

   Abstract : SMEs have been developing rapidly in Sweden since the last decade; many of them have developed a strong brand and went global. Brands can be utilized as a tool for people involved in the ecosystem to consistently communicate with the stakeholders. READ MORE

6. 5. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erika Fredriksson; Jennifer Annvik; [2015]
   Keywords : Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE