Essays about: "Corporation logic"

Showing result 1 - 5 of 13 essays containing the words Corporation logic.

  1. 1. Steering towards Circular Economy- A case study about how individual translation of circular economy influences a multinational corporation (MNC)

    University essay from Göteborgs universitet/Graduate School

    Author : Carl-Fredrik Fock; Julia Carlsson; [2021-06-28]
    Keywords : Circular Economy; Translation; Institutional logics; Organisational change; Legitimacy; Individual motives; MNC;

    Abstract : Circular Economy (CE) has been argued to be a necessary guideline for improving sustainable development, with the objective to gradually decouple growth from the consumption of finite resources. The findings in this report emphasise the complexity of finding a coherent definition of CE and outline why the concept is translated differently by individuals in a multinational corporation (MNC). READ MORE

  3. 2. Oriental wisdom meets occidental construct: How Chinese University students perceive sustainability?

    University essay from Södertörns högskola/Företagsekonomi

    Author : Wei Shao; [2021]
    Keywords : Sustainability; Perception; University students; Sustainability in Higher education; Bottom-up approach; Institutional logic perspective;

    Abstract : Sustainability is a global issue, whilst the extant sustainability research is largely inclined towards the global north. China as one of most prominent emerging countries, itsimportance in sustainability research has been emphasized by many scholars. READ MORE

  4. 3. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Kubiak; Sam Ouda; [2020]
    Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

    Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

  5. 4. The dream of Agile as a savior - An institutional logic perspective - A qualitative study of an Agile transformation at Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Alina Nilander; Emilie Junefelt; [2019-07-03]
    Keywords : Agility; Institutional logics; Market logic; Corporation logic; Management fashion trend;

    Abstract : The world is evolving at an extremely fast pace, leading to organizations facing a crossroads, of either change to stay competitive, or continue business as usual and risk falling behind. A management technique claimed to help organizations to change and become flexible is the well-known fashion trend Agile. READ MORE

  6. 5. A study of structural organisational transformation through the lens of an institutional logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Love Josefsson; Filippa Sjöstrand; [2019-07-03]
    Keywords : Organisational transformation; Institutional logics; Translation; Coexisting logics; Change process; Official authority; State owned company;

    Abstract : The past 40 years a universal trend of privatisation has emerged in the Western world. Privatisation of official authorities is seen as the way to create efficiency and flexibility in organisations. In doing so, profit-seeking managers implement new strategy plans to transform organisations. READ MORE