Essays about: "Cosmetic Market in Asia"

Found 2 essays containing the words Cosmetic Market in Asia.

1. 1. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
   Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

   Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE

3. 2. Cosmetic market in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mai Nguyen Huu; Serene Sirikhoon; [2008]
   Keywords : Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

   Abstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE