Essays about: "Cosmetic advertising."

Showing result 1 - 5 of 6 essays containing the words Cosmetic advertising..

1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

3. 2. Beauty Standards: A Critical Discourse Analysis of Makeup Advertisements by Maybelline and CoverGirl

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Cathrine Flymén; [2020]
   Keywords : critical discourse analysis; advertisements; gender; femininity; beauty standards;

   Abstract : It could be argued that makeup are products that are almost exclusively targeting women, and the advertising of makeup could create an image of how women should look. This study investigates how two cosmetic brands, Maybelline and CoverGirl, are advertising makeup in social media and what this conveys about gender and beauty. READ MORE

4. 3. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amy Vong; Anna Hellberg; Joanna Melander; [2016]
   Keywords : Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships;

   Abstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE

5. 4. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cecilia Drozdz; Maria Kanerva; [2014]
   Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

   Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE

6. 5. Communication of natural beauty products companies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Suzie Bertrand; Laure Larcher; [2009]
   Keywords : communication; organic; cosmetics; france;

   Abstract : Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?” In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. READ MORE