Essays about: "Country Image"

Showing result 1 - 5 of 124 essays containing the words Country Image.

  1. 1. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE

  2. 2. Nation branding : The role of tourism from a managerial perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Blomgren; Sofie Ljungström; [2019]
    Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

  3. 3. Last Night in Sweden : A Critical Discourse Analysis of the Image of Sweden in International Media

    University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

    Author : Mathilda Linnander; [2018]
    Keywords : Critical Discourse Analysis; Sweden; fake news; nation branding; elite media;

    Abstract : This is a study of how the image of Sweden is constructed in international media. Using the country as a swinging bat in debates on socialism and progressiveness is nothing new but has had an upswing during recent years as a result of the global rise of right-wing forces. READ MORE

  4. 4. "It's to Protect the Country!": The Everyday Performance of Border Security in Sweden

    University essay from Malmö universitet/Kultur och samhälle

    Author : Mette Skaarup; [2018]
    Keywords : Sweden; Borders; Security; Biopolitics; Foucault; Border control; Border security;

    Abstract : In response to the humanitarian crisis of 2015, Sweden introduced ‘temporary’ border controls. The increasingly permanent controls warrant critical assessment and raise urgent questions: How is border security exercised in practice? What is the relationship between intent and practices on the ground? Which logics drive the border control? This study explores these questions through in-depth interviews with border guards and ethnographic field observations conducted at Hyllie station. READ MORE

  5. 5. Country of Origin within the consumers' decision-making process

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Benedikt Schneller; Jake James Swanson; [2018]
    Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

    Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE