Essays about: "Country Image"

Showing result 1 - 5 of 137 essays containing the words Country Image.

  1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  2. 2. Damage Assessment of Mozambique Flooding Using Sentinel

    University essay from KTH/Geoinformatik

    Author : Ludvig Lundberg; [2020]
    Keywords : change detection; supervised classification; sentinel; Mozambique;

    Abstract : In the past 40 years, floods have become a bane of Mozambique’s inhabitants and economy. The latest of them, caused by the cyclone Idai, has devastated the area resulting in loss of life and property. It was estimated that around 715 000 hectares of farmland was destroyed as a result of the cyclone. READ MORE

  3. 3. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE

  4. 4. To Empower Ethiopian Women : A Minor Field Study of how the Gender Reforms of the Ethiopian Government impact on Non-Governmental Organisations work with Women Empowerment

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Frida Tegnell; [2020]
    Keywords : Ethiopia; Gender Equality; Gender Reforms; Government; NGO; Women; Women Empowerment;

    Abstract : Ethiopia is a country that for centuries has been dominated by men. However, since 2018, the Prime Minister Abiye Ahmed has introduced gender reforms, including a gender balanced cabinet. The purpose of this study is to evaluate how the gender reforms affect three non-governmental organisations (NGOs) in their work to empower women. READ MORE

  5. 5. The Brazilian Textile Industry : Could locally produced apparel be the answer to sustainable fashion?

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabel Sjöholm; Esmeralda Persson; Sara Rydén; [2020]
    Keywords : Supply-chain; Sustainable fashion; Locally produced; Cia.Hering; Import; Apparel;

    Abstract : The Brazilian textile industry has many years of experience in producing apparel within the country. Brazil is a country with a well developed supply chain, yet they import a big amount of manufactured textile products from Asia each year. READ MORE