Essays about: "Country market Analysis"

Showing result 1 - 5 of 440 essays containing the words Country market Analysis.

1. 1. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process

   University essay from Göteborgs universitet/Graduate School

   Author : Mauro Campus; [2023-07-19]
   Keywords : Innovation; Innovation Drivers; Stages of Innovation; Innovation Models; Innovation Process; Artificial Intelligence; Industry 4.0 and Artificial Intelligence; Machine Learning; Deep Learning; Generative AI; Artificial Intelligence in Business; Artificial Intelligence and Innovation;

   Abstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE

3. 2. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

   University essay from Göteborgs universitet/Graduate School

   Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
   Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

   Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

4. 3. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

5. 4. THE EU AS A CHANGING GLOBAL TRADE ACTOR? Examining the Role of Geo-economics on the Trade and Sustainable Development Chapters in EU Free Trade Agreements

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Daniël Hubertus Wilhelmus Maria Bruning; [2023-06-20]
   Keywords : European Union; ASEAN; Trade actor; Geo-economics; Strategic importance; Normative actor; Market interested actor; Vietnam; Mexico; Indonesia; Chile; Trade and Sustainable Development TSD chapter; Free Trade Agreements FTAs ;

   Abstract : Global developments have led to regional economic power competitions, increasing the significance of strategic Free Trade Agreements (FTAs) in specific regions. These developments challenge the EU as a trade actor necessitating a prioritisation between its traditional normative goals and market interests. READ MORE

6. 5. The Untapped Potential of Sub-Saharan Africa: A case study of the development of private capital and its impact on the last frontier of growth

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Alexei Moore; Miranda Ekelund Hagborg; [2023]
   Keywords : Private Equity; Venture Capital; Emerging Markets; Sub-Saharan Africa; Impact Investing;

   Abstract : As the market is starting to see an increase in private capital investments in sub-Saharan Africa, questions have been raised as to what has changed from the perspective of investors when it comes to investing in a market that has traditionally been underfunded. Through a case study analysing the risks, challenges, and opportunities of investing in sub-Saharan Africa, we attempt to analyse the reasons for traditional investor hesitancy and better map the risk and reward landscape as it is seen today. READ MORE