Essays about: "Country of Brand"

Showing result 1 - 5 of 45 essays containing the words Country of Brand.

  1. 1. Country of Origin Branding: The Case of Air Canada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Brendon Case; Oliver Jones; [2018]
    Keywords : Business and Economics;

    Abstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE

  2. 2. Är uteblivna bränder i skogslandskapet en bidragande orsak till igenväxning av myrmarker?

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Martin Hederskog; [2018]
    Keywords : skogsbrand; myr; trädmortalitet; plantetablering; forest fire; mire; tree mortality; plant recruitment;

    Abstract : Traditionellt har myrar ansetts vara stabila ekosystem med långsamma förändringar av vegetationen över tid. De senaste decennierna har dock förändringar på öppna myrar uppmärksammats allt oftare. Inväxningen av träd på myrmark sker i hela landet och är som snabbast i de södra delarna. READ MORE

  3. 3. Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Evelina Andila; Selena Fridvad; [2018]
    Keywords : Brand personality; Brand management; Culture; Consumer attitudes; Sweden; Business and Economics;

    Abstract : The purpose of this thesis is to examine how Aaker’s (1997) brand personality scale functions in a culture outside of its country of origin and develop a deeper understanding of how Swedish consumers ascribe commercial brands symbolic values in terms of human personality traits. The thesis applies a quantitative research approach where data aggregation and analysis is conducted in a total of three interlinked studies. READ MORE

  4. 4. Resistance Stories: An experience-centred narrative analysis of the political biographies of asylum rights activists opposing the post-2015 migration regime in Sweden

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Pedagogik; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Marcus Bornlid; [2018]
    Keywords : migration; securitisation; collective identity; narrative research; social movements; Social Sciences;

    Abstract : The autumn of 2015 constituted a major break with the prior migration regime in Sweden, as the government implemented temporary migration laws in order to curb the large-scale arrival of migrants, which had taken the authorities by surprise at the time. Following this, the question of migration has gradually to a greater extent come to be framed as a threat by government officials and the political parties, suggesting that restrictive policies are imperative to maintain the country’s security. READ MORE

  5. 5. Amortization- What happens?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Agnes Norberg; [2018]
    Keywords : Amortization; Loan-to-Income ratio; Finansinspektionen; KALP; Business and Economics;

    Abstract : Abstract The amortization requirement stipulates that all new mortgages will be amortized in the interval between 50-70 per cent of the residence value; an additional, stricter, amortization applies if the mortgage exceeds 450 per cent of the individual´s gross annual income. The stricter amortization requirement is brand new, implemented the 1st of March 2018. READ MORE