Essays about: "Country of Brand"
Showing result 16 - 20 of 161 essays containing the words Country of Brand.
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16. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE
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17. Post-fire forest management methods in Sweden: Societal perception and biological aspects
University essay from Lunds universitet/Examensarbeten i biologiAbstract : With an increasing global temperature, at rates twice as fast as the global average in the northern boreal forests, an increasing wildfire frequency is to be expected. Previous studies have shown that forest areas in Eurasia with high risk of wildfires today are expected to more than double in size in the following 30 years. READ MORE
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18. Visualizing sustainability performance indicators of IT products effectively and correctly in a single display : A user study on visualizations of benchmarking data
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Communication around climate change is a challenging area. It is beneficial for companies to present themselves as more environmentally sustainable than they are, leading to greenwashing. Type 1 ecolabels, as described in the ISO standard 14024, try to mitigate this problem by providing independent verification of a company’s claims. READ MORE
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19. Survey of Sweden’s installed wind turbine capacity and the country’s ability to handle future turbine decommissioning waste material
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The global market for wind energy is expanding rapidly, and in the last decade, Sweden has constructed thousands of wind turbines. The high installation pace suggests that a similarly rapid decommissioning rate is to be anticipated in the near future, notwithstanding the small number of turbines that have been retired thus far. READ MORE
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20. Made by Sweden : Country-of-origin as part of brand identity
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE
