Essays about: "Country of Origin effect"

Showing result 1 - 5 of 67 essays containing the words Country of Origin effect.

  1. 1. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE

  2. 2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  3. 3. Ostronskivling + kaffesump = SANT? : om kaffesumpens lämplighet som odlingssubstrat till Pleurotus ostreatus

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Kajsa Nordström Nilsson; [2019]
    Keywords : kaffeindustrin; solid state fermentation; biologisk effektivitet; tanniner; koffein; matsvamp; svampodlingssubstrat; cirkulära system;

    Abstract : Under 2000-talet har den globala världskonsumtionen av svamp ökat med drygt 300% per capita. Matsvamparnas näringsvärde är jämförbart med animaliska produkter och blir i och med det ett intressant substitut till kött. Med en ökad efterfrågan ökar också produktionen. READ MORE

  4. 4. Corporate payout policy: a study on multinationality and legal origin

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : K.G. Hop; [2019]
    Keywords : Payout; multinationality; legal origin; dividend; share repurchases; agency;

    Abstract : This paper investigates determinants of payout levels and payout composition in multinational corporations and domestic corporations and how payout differs between the two, as well as the effect of a country’s legal tradition on payout, on a worldwide sample. My main findings are that multinational corporations’ total payout is slightly lower than domestic corporations’ payout when taking into account a country’s legal tradition affects. READ MORE

  5. 5. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Movander; Nathalie Neiglick; [2018-07-03]
    Keywords : e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

    Abstract : MSc in International Business and Trade.... READ MORE