Essays about: "Country of Origin effect"

Showing result 1 - 5 of 73 essays containing the words Country of Origin effect.

  1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  2. 2. The influence of Sweden’s place image on the decision-making process of queer migrants

    University essay from Lunds universitet/Graduate School

    Author : Thomas Kuijpers; [2019]
    Keywords : Migration; migration decision-making; place image; queer geography; queer migration; Social Sciences;

    Abstract : The queer experience has only become relatively recently a topic of study within migration scholarship. Despite it being seen as a ‘special interest’ field, a lot can be learned about processes of migration decision-making overall, by applying queer theory to it. READ MORE

  3. 3. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE

  4. 4. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  5. 5. Ostronskivling + kaffesump = SANT? : om kaffesumpens lämplighet som odlingssubstrat till Pleurotus ostreatus

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Kajsa Nordström Nilsson; [2019]
    Keywords : kaffeindustrin; solid state fermentation; biologisk effektivitet; tanniner; koffein; matsvamp; svampodlingssubstrat; cirkulära system;

    Abstract : Under 2000-talet har den globala världskonsumtionen av svamp ökat med drygt 300% per capita. Matsvamparnas näringsvärde är jämförbart med animaliska produkter och blir i och med det ett intressant substitut till kött. Med en ökad efterfrågan ökar också produktionen. READ MORE