Essays about: "Country of Origin effect"
Showing result 11 - 15 of 88 essays containing the words Country of Origin effect.
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11. Remittances - A Tool for Democratization? A Global Study on Protests and Remittance Flows
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : Can remittances function as a tool to overthrow political regimes? This paper aims to answer that question while performing an in-depth analysis of the relation between protests and remittances. Remittances refer to the international money flows from emigrants to their relatives in the country of origin. READ MORE
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12. The Nationalist Beauty Ideal
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE
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13. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE
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14. Country-of-origin effect: Expanding brands from Taiwan to Lithuania
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE
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15. The determinants of beef imports in Sweden
University essay from SLU/Dept. of EconomicsAbstract : This paper investigates the determinants of Swedish beef imports using a Vector Autoregression and a Vector Error Correction model. By examining which variables responsible for the volume demanded on imported beef, one can understand how domestic beef production can compete and regain market shares from imported beef. READ MORE