Essays about: "Country of Origin effect"
Showing result 16 - 20 of 88 essays containing the words Country of Origin effect.
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16. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.
University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och TurkietstudierAbstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE
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17. The influence of Sweden’s place image on the decision-making process of queer migrants
University essay from Lunds universitet/Graduate SchoolAbstract : The queer experience has only become relatively recently a topic of study within migration scholarship. Despite it being seen as a ‘special interest’ field, a lot can be learned about processes of migration decision-making overall, by applying queer theory to it. READ MORE
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18. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE
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19. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE
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20. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: The Country-of-Origin Effect in the Personal Care Market Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE