Essays about: "Country of origin image COI"
Found 1 essay containing the words Country of origin image COI.
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1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE
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