Essays about: "Country-of-Design"
Found 4 essays containing the word Country-of-Design.
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1. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). READ MORE
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2. The Country of Ownership Paradox
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE
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3. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect
University essay from Ekonomihögskolan, ELNUAbstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE
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4. "Made in China"-Does it matter to the Swedish consumers?
University essay from Institutionen för ekonomiAbstract : China has grown rapidly to become one of the largest manufacturing countries in the world. Products with China as Country of Origin can be seen everywhere today and the label “Made in China” is more of a rule than an exception. READ MORE
