Essays about: "Country-of-origin"

Showing result 1 - 5 of 165 essays containing the word Country-of-origin.

  1. 1. Naturalization and Social Capital Investment- Evidence from 32 European Countries

    University essay from Göteborgs universitet/Graduate School

    Author : John Eriksson; Oscar Svensson; [2019-07-02]
    Keywords : ;

    Abstract : MSc in Economics.... READ MORE

  2. 2. A Long Way Home : Spontaneous Returns and Potential Returns of Syrian Refugees Examined

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Shant Kerbabian; [2019]
    Keywords : Syria; Return Migration; Spontaneous Return; Syrian Refugees; Diaspora; Homeland; Transnationalism;

    Abstract : The recent wave of Syrian refugees’ spontaneous return to conflict areas in Syria is not a new phenomenon, various cases of return to areas that do not meet safety and security standards has happened in cases like Somali refugees returning from Kenya or Angolan refugees returning from Zambia and the Democratic Republic of Congo. However, the Syrian case is important to study in order to examine any new patterns or elements in refugee returns that could arise or could be unpacked by looking into the Syrian case. READ MORE

  3. 3. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE

  4. 4. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  5. 5. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE