Essays about: "Covariation Principle"

Found 1 essay containing the words Covariation Principle.

1. 1. Covariation-based Approach to Crisis ResponsibilityAssessment : A Test for Extending Situational Crisis CommunicationTheory with Covariation Principle

   University essay from Institutionen för informatik och media

   Author : He Changhua; [2013]
   Keywords : Situational Crisis Communication Theory; Covariation Principle; Attribution Theory; Crisis Responsibility; Organizational Reputation;

   Abstract : In line with Schwarz’s (2008) suggestion of extending Situational CrisisCommunication Theory (SCCT) with Kelley’s covariation principle, the presentresearch aims to further examine the applicability of integrating a covariation-basedapproach to crisis responsibility assessment into the SCCT framework. Specifically, acontent analysis was conducted to verify the basic assumptions for applying acovariation-based approach in crisis communication context. READ MORE