Essays about: "Craft Beer"

Showing result 1 - 5 of 17 essays containing the words Craft Beer.

  1. 1. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    University essay from Umeå universitet/Företagsekonomi

    Author : ALI ALALI; [2023]
    Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

  3. 2. Crafting identities: how do consumers in the craft beer subculture construct their identities?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pieter Christiaan Sturm; Lisalot Marina Ineke Krans; [2022]
    Keywords : consumer identity; subculture; craft beer consumption; craft beer; Business and Economics;

    Abstract : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. READ MORE

  4. 3. I think I'll have myself a (local) beer

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Lily Blain; [2021]
    Keywords : Agriculture and Food Sciences;

    Abstract : There is a consensus in circles of academia and policy that the term ‘local’ is used to differentiate food systems that are not of a global or national scale. While many have looked to define local in specific regional settings and contexts, little has been done to understand the different discourses of local in different sectors of the food & beverage (F&B) industry. READ MORE

  5. 4. Craft brewing and financial expansion – a study of the Swedish market

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anders Lingensjö; [2021]
    Keywords : Microbreweries; craft beer; craft beer brewing; small business financing; Sweden;

    Abstract : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. READ MORE

  6. 5. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : Craft beer brands are booming. However, many craft beer brands employ exceedingly similar retro-evocative techniques to negotiate authenticity with consumers. This article explores how craft beer brands systematically use retro marketing as a tool to negotiate authenticity with customers, through a consumer culture theory (CCT) lens. READ MORE