Essays about: "Craft beer consumption"
Found 3 essays containing the words Craft beer consumption.
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1. Crafting identities: how do consumers in the craft beer subculture construct their identities?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. READ MORE
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2. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE
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3. Fluid Communities: Examining the Cultural-Economic Processes Behind Craft Beer
University essay from Lunds universitet/Avdelningen för etnologiAbstract : The drastic increase of craft breweries globally in recent decades has given birth to a community of beer drinkers who bring with them new values, rituals, and practices. This thesis will explore the development of craft beer communities based on primary research from fieldwork undertaken in 2016 with two case study breweries, Saint Arnold in Houston, Texas and Mikkeller in Copenhagen, Denmark. READ MORE
