Essays about: "Crafting a Dual-Market Strategy: A case study of Burberry"

Found 1 essay containing the words Crafting a Dual-Market Strategy: A case study of Burberry.

  1. 1. Crafting a Dual-Market Strategy : A case study of Burberry

    University essay from Sektionen för Hälsa och Samhälle

    Author : Annika Wemby; [2010]
    Keywords : Market driven; Market driving; Dual-market strategy; Burberry; organisational culture; vision;

    Abstract : In today’s competitive environment, companies compete for the same customers. Therefore, it is important to be able to satisfy the ever changing needs of customers. Companies can satisfy customer demand by learning about the customer and by alternating offerings in accordance to changing needs. READ MORE