Essays about: "Creating marketing"

Showing result 1 - 5 of 304 essays containing the words Creating marketing.

  1. 1. Virtual Avatars, Virtual Influencers & Authenticity

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Andersson; Tim Sobek; [2020-06-23]
    Keywords : Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Georgsson; Johansson Hanna; [2020-06-16]
    Keywords : consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. About tricks, sensations and relationships- A collection of thoughts on performing, exhibiting skill and creating in contemporary circus.

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Moa Julia Asklöf Prescott; [2020-06-02]
    Keywords : Contemporary circus; social psychology; physical theatre; slack rope; street shows; stage art; audience interaction; performance;

    Abstract : This is a reflection and exploration of creation as a contemporary circus artist today, from thepoint of view of the same (I am a rope walker). To give myself a compass during the researchI have worked with a few questions:What is the function of the trick?How do I and other artist relate to our creating selves and bodies? And how can we useknowledge from other fields such as marketing- and social psychology or service side jobs, tolook at our creation from another angle?These questions are explored through looking into marketing- and social psychology, thewords of other creators, doing interviews and looking at the way I interact with the practicemyself. READ MORE

  5. 5. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE