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Showing result 1 - 5 of 195 essays matching the above criteria.

1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. Robotic Automation of Mechanical Verification

   University essay from KTH/Integrerad produktutveckling och design

   Author : Sofie Gårdestam; Amalia Kronér; [2024]
   Keywords : ;

   Abstract : This master thesis explores the implementation of Collaborative robots into Elekta's mechanical product verification process. Elekta is a pioneer in precision radiation therapy solutions. Ensuring the compliance of Elekta's products with performance, safety, and quality criteria is of great importance. READ MORE

4. 3. Insuring the Future: Managing Risks and Disruptions within the Insurance Value Chain - A multiple case study on the commercial insurance industry

   University essay from Göteborgs universitet/Graduate School

   Author : Ezabella Kwok; Sarah Pramle; [2023-07-19]
   Keywords : Risk; Risk Management; Commercial Insurance; Insurance Value Chain; Global Disruption; Covid-19 Pandemic;

   Abstract : Globalization has resulted in the fragmentation of business activities and participation in cross-border networks, giving rise to Global Value Chains, thus increasing vulnerability to risks and disruptions. While there is existing research on risk management in tangible product production within GVCs, there is a scarcity of literature on risk management in service industries, particularly on the Insurance Value Chain. READ MORE

5. 4. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

   University essay from Göteborgs universitet/Graduate School

   Author : Celina Hua; Mimmy Ly; [2023-07-18]
   Keywords : Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

   Abstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE

6. 5. Can AI perform the work of human designers? : A qualitative study on the impact of AI on digital design professions.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Julia Forsgren; Hanna Schröder; [2023]
   Keywords : Graphic design; Digital Design professions; Artificial intelligence AI ;

   Abstract : Numerous facets of society have undergone major change as a result of the quick development of technology. Artificial Intelligence (AI) has established itself as a particularly remarkable and controversial breakthrough among the countless technical advancements, and is influencing numerous different industries. READ MORE