Essays about: "Creative director"

Showing result 1 - 5 of 15 essays containing the words Creative director.

  1. 1. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kayla Holliday; Mårten Brorsson; [2023]
    Keywords : creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

    Abstract : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). READ MORE

  3. 2. Film music as a guide in complex temporal narratives : An analysis of the narrative function of Hans Zimmer’s film music in Inception (2010) and Interstellar (2014)

    University essay from Uppsala universitet/Institutionen för musikvetenskap

    Author : Renske Akkerman; [2023]
    Keywords : film music; Hans Zimmer; minimalistic maximalism; leitmotifs; inception; interstellar;

    Abstract : This thesis analyses Hans Zimmer’s film music in Inception (2010) and Interstellar (2014) that resulted from his collaboration with director Christopher Nolan. The focus lies on the narrative and temporal functions that film music can attain when used in temporal complex narratives. READ MORE

  4. 3. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  5. 4. Analysis of the visual guidance in Ghost of Tsushima

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Urszula Wasik; Oliver Marklund; [2021]
    Keywords : Game design; visual guidance; visual interaction cues; ghost of tsushima;

    Abstract : Guiding players without using quest markers and arrows can prove a difficult endeavor. Therefore, this paper provides a deeper analysis of the visual guidance techniques used in Ghost of Tsushima. READ MORE

  6. 5. Pack your bags: A Mulberry Repositioning case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
    Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

    Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE