Essays about: "Crisis management in social media"
Showing result 1 - 5 of 35 essays containing the words Crisis management in social media.
-
1. Reflections on the economic strategies of private museums. A comparative study of the private museums in Meteora.
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The thesis examines the economic strategies which two private museums of Meteora, the Hellenic Culture Museum and the Natural History Museum of Meteora and Mushroom Museum implement, so as to grasp the economic strategies that private museums in Greece adopt. Utilizing Varbanova’s (2013) framework which places specific emphasis not only on the open-system theory as an efficient way to comprehend the macro-level challenges (in particular the economic crisis and Covid-19, which had been plaguing the two museums for a long time) and opportunities (as the ones that can result from the implementation of a particular legal status in the context of a given cultural policy), but also on the stakeholder and resource-dependence theories, which acknowledge the pivotal role that various actors and resources inside and outside an organization play in museums’ prosperity, the thesis analyzes previous literature that demonstrates economic strategies that (public and private) museums adopt, so as to secure their continuation and thriving. READ MORE
-
2. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE
-
3. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE
-
4. THE USE OF SOCIAL MEDIA DURING THE 2022 FLOODING IN PAKISTAN: A STUDY OF THE NATIONAL DISASTER MANAGEMENT AUTHORITY CRISIS COMMUNICATION
University essay from Jönköping University/Högskolan för lärande och kommunikationAbstract : .... READ MORE
-
5. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation
University essay from Jönköping UniversityAbstract : Abstract Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE
