Essays about: "Critical Success Factors of CRM Implementation"
Showing result 1 - 5 of 6 essays containing the words Critical Success Factors of CRM Implementation.
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1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
University essay fromAbstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE
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2. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE
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3. Critical Success Factors for Integration of Enterprise Resource Planning System
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System Level: Student thesis, final assignment for Master Degree (one year) in Business Administration Author: Kambiz Kafi Supervisor: Dr. Maria Fregidou-Malama Examiner: Dr. READ MORE
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4. Transitioning to a new Customer Relationship Management System: Challenges and Recommendations
University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE
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5. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE