Essays about: "Critical To Quality CTQ"

Found 1 essay containing the words Critical To Quality CTQ.

  1. 1. Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.

    University essay from KTH/Industriell Management

    Author : Maria Fernanda Eliopoulos; [2012]
    Keywords : New Service Development NSD ; Relationship Marketing; DMAIC OF Six Sigma; Critical To Quality CTQ ; Voice of the Customer VOC ; Customer Satisfaction; Scenario 1 “Standard Services”; Scenario 2 “Special Solutions”.;

    Abstract : Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. READ MORE