Essays about: "Cronbach’s Alpha"

Showing result 1 - 5 of 13 essays containing the words Cronbach’s Alpha.

  1. 1. Exploring the Relationships Between the HEXACO Personality Dimensions and Employee Green Behavior

    University essay from Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Author : Carl-Johan Holmberg; [2022-07-05]
    Keywords : HEXACO; personality; employee green behavior; sustainability;

    Abstract : In recent decades, more and more organizations have set environmental sustainability goals. For organizations that want to realize their environmental sustainability goals, it is necessary to have employees who act in accordance with these goals. READ MORE

  3. 2. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Issa Assi; [2022]
    Keywords : Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

    Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE

  4. 3. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yuhan Hou; Yuxuan Ma; [2022]
    Keywords : “Online shopping”; “Customer satisfaction”; “Effect”; “Efficiency”; “Service quality”; “Brand image”;

    Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE

  5. 4. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

  6. 5. Assessing a restaurant service quality using the DINESERV model : A quantitative study on Pizza Hut

    University essay from Umeå universitet/Företagsekonomi

    Author : Habtamu Abezie; [2020]
    Keywords : DINESERV; Service quality; Customer satisfaction; Restaurant;

    Abstract : Abstract Customers are the main reason behind every companies’ survival in the market. And winning their interest has now become the concern for company owners and managers as well. However, many factors can affect the customer's satisfaction in the marketing environment. Among the determinants, service quality takes the most substantial part. READ MORE