Essays about: "Cross-Cultural Communication"

Showing result 1 - 5 of 94 essays containing the words Cross-Cultural Communication.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    University essay from Göteborgs universitet/Graduate School

    Author : Dalia Adawi; Diana Kebedom; [2023-09-07]
    Keywords : International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Abstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE

  4. 3. The Power of Cultural Diversity in Project Teams: A Path to Greater Innovation - A qualitative study of how cultural diversity impacts innovation output in project teams

    University essay from Göteborgs universitet/Graduate School

    Author : Buba Sanyang; Liibaan Ali; [2023-07-18]
    Keywords : Cultural diversity; Project teams; Innovation output; Projects; Communication; Collaboration; Project manager; Project members; Homogenous teams; Heterogeneous teams;

    Abstract : This paper explores the impact of cultural diversity within project teams on innovation output. A greater variety of viewpoints and strategies can result from cultural diversity, which may boost innovation output. On the other hand, it may also lead to difficulties in communication and collaboration, both of which are barriers to innovation. READ MORE

  5. 4. PRAGMATIC COMPETENCE: REFUSAL SPEECH ACT BY IRANIAN STUDENTS IN SWEDEN

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Kazhal Shatery; [2023-04-19]
    Keywords : English; culture; speech act of refusal; pragmatic; pragmalinguistics and sociopragmatics; politeness theory; refusal strategies;

    Abstract : Understanding cross-cultural differences plays a crucial role in communication and successful cross-cultural communications depends on various factors such as pragmalinguistics and sociopragmatics. Many researchers focus more on the aspect of pragmatics such as speech acts. The present study is a contrastive study of refusal speech act. READ MORE

  6. 5. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE