Essays about: "Cross-culture"

Showing result 1 - 5 of 10 essays containing the word Cross-culture.

  1. 1. Cross-Cultural Web Design: Differences in Chinese and Western web use and interface design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Marcus Liljenberg; [2018]
    Keywords : User-experience; Cross-culture; Web design; Holistic processing; Analytical processing; Technology and Engineering;

    Abstract : As globalization and technological innovations continue to support the rise of multinational corporations, it has become increasingly pressing for business to cater to a worldwide audience. Particularly, websites from these companies must be both navigable and easily comprehendible to individuals across cultures to cater to global audiences. READ MORE

  2. 2. Hybridization in Cross-cultural Management - The Case of Volvo Cars in China

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Hilda Karlsson; Amanda Norstedt; [2017-08-30]
    Keywords : Hybridization; hybrid culture; culture; organizational culture; hierarchy; MNC; China; Sweden; cross-culture; cross-cultural management;

    Abstract : .... READ MORE

  3. 3. How information flow is influenced by culture? : Cross-culture communication in supply chain management----A comparison between China and the West

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mingyi Xu; Wenyan Zheng; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE


    University essay from Chalmers tekniska högskola/Institutionen för bygg- och miljöteknik

    Author : MEHRSHAD AKBARI; [2015]
    Keywords : Culture; Cross-Culture; International Projects; Competence; motivation; communicating across cultures; Leadership;

    Abstract : .... READ MORE