Essays about: "Cross-modal correspondence"

Found 1 essay containing the words Cross-modal correspondence.

  1. 1. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maxime Lindholm; Sofia Svensson; [2021]
    Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

    Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE