Essays about: "Cross-national marketing"
Found 4 essays containing the words Cross-national marketing.
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1. Marketing of Community-Based Tourism : A case study of Central Asia
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE
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2. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE
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3. THE R&D AND MARKETING INTERFACE IN NEW PRODUCT DEVELOPING COMPANIES : FUNCTIONAL INTEGRATION AND CONSENSUS LEADERSHIP IN SCANDINAVIAN COMPANIES
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : To meet market needs, high-technology companies need to integrate their marketing and R&D functions in their New Product Development (NPD) programs. Despite extensive research on factors affecting R&D/marketing integration, resulting in several manager improvement recommendations, the conflicts at the R&D/marketing interface during NPD remains a problem the industry. READ MORE
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4. Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products
University essay from Ekonomihögskolan, EHVAbstract : Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers. READ MORE