Essays about: "Csilla Nagy"

Found 1 essay containing the words Csilla Nagy.

  1. 1. Customer Relationship Management : A Case Study on AGA GAS AB

    University essay from Ekonomihögskolan, ELNU

    Author : Wahid Gilani; Csilla Nagy; [2012]
    Keywords : Customer Relationship; case study;

    Abstract : Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. READ MORE