Essays about: "Ctrip.com"
Found 1 essay containing the word Ctrip.com.
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1. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE
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