Essays about: "Cui Yu"
Found 3 essays containing the words Cui Yu.
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1. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. READ MORE
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2. Internal factors affecting the organizational internationalization process : Evidence from Huawei case study
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The relevance of global economy are being enhanced day by day, organizational internationalization is becoming more and more important nowadays. Many companies have stated their internationalization process, but not all of them are successful. READ MORE
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3. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE
