Essays about: "Cult of Personality"

Found 4 essays containing the words Cult of Personality.

  1. 1. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE

  3. 2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE

  4. 3. VIDEOS OF WORSHIP. A multimodal critical discourse analysis of Xi Jinping’s ideology and its recontextualisation in propagandistic music videos

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Karl Stäringe; [2020-04-03]
    Keywords : SIK; kinesiska; cult of personality; Xi Jinping; visual grammar; recontextualisation; multimodal critical discourse studies;

    Abstract : År 2012 och 2013 tog Xi Jinping över ledarrollerna för Kinas Kommunistparti, den Centrala Militärkommissionen och Folkrepubliken Kina. Detta maktskifte påbörjade en centralisering av den makt som sedan Deng Xiaopings tid hade delats av det översta ledarskiktet. READ MORE

  5. 4. In Search of Firmness-Parenting and Education in Charles Dickens's David Copperfield

    University essay from Engelska institutionen

    Author : Sari-Leena Viirola; [2012]
    Keywords : Dickens; David Copperfield; parenting; education; upbringing; parent-child relation; child abuse; firmness;

    Abstract : Charles Dickens’s David Copperfield abounds with fatherless and motherless children, whose development into adolescence and adulthood is strongly affected by the parenting skills of the remaining parent. This essay studies different parenting and educational practices in the novel to see their impact on the behaviour and personality of the children. READ MORE