Essays about: "Cultural Background"

Showing result 1 - 5 of 418 essays containing the words Cultural Background.

  1. 1. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE

  2. 2. Identity Formation Among Kurds in Sweden: A study on second-generation immigrants

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Lawen Karim; [2020]
    Keywords : Identity; ethnicity; culture in-between; belonging; Kurdish; cultural hybridity; diaspora; Social Sciences;

    Abstract : This thesis concerns theories of identity formation and feeling of belonging amongst people in Sweden with Kurdish background. The purpose of this thesis is to study the processes of identity and feelings of belonging among second-generation immigrants of Kurds in the Swedish society. READ MORE

  3. 3. The Principles of a Stable Community : 90 Years of Structured Integration in a Culturally Diverse New Town in Sardinia

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Alexander James Maxia; [2020]
    Keywords : new town; community spirit; design; town planning; community; structuration theory; productivity; Arborea; Sardinia; Italy;

    Abstract : An atom, a cell and a solar system have very little in common. My science teachers from high school will confirm that I am very far from being an expert on the matter but nontheless, I have studied these three systems in separate classes: chemistry, biology and astronomy. READ MORE

  4. 4. Challenges Of Interpersonal Communication and Intercultural differences in a multicultural Organization.The case of Lyreco Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : ADERANTI RUTH ALAKA; [2020]
    Keywords : Globalization; internationalization; interpersonal communication; communication context; culture; organizational culture; multicultural organizations; multicultural team;

    Abstract : In this era of globalization and internationalization of business, effective interpersonal communication and intercultural relationship among coworkers still poses challenges and differences in an organization. This thesis aims to research and analyse challenges of interpersonal communication and intercultural differences in a multicultural organization and the way it can be solved using a qualitative method and an inductive approach on a single case study of a Swedish based multicultural company, Lyreco. READ MORE

  5. 5. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yanghan Qian; Markus Fridstrom; Andreas Strömberg; [2020]
    Keywords : Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis;

    Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE