Essays about: "Cultural diversity within companies"
Showing result 1 - 5 of 19 essays containing the words Cultural diversity within companies.
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1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
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2. "Communication is key to understand who we are dealing with" : A case study of managers' internal communication when leading in multicultural settings
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Introduction: Communication is said to be one of the most important yet most challenging aspects of leadership. Today's globalized world creates new dimensions, requirements and higher demands are placed on managers' internal communication in order to be able to handle different cultural aspects and employees. READ MORE
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3. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE
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4. Cultural Impacts on the Managing of Knowledge Sharing Processes : A Qualitative Study of Swedish Banks in Shanghai, China
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The globalization of economies and the technology development have both increased opportunities to businesses as well as challenges. Multicultural workforces and other values in the market compared with the home market lead to complexity in the management control when a business establishes abroad. READ MORE
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5. How does Cultural Diversity affect the management of warehouse staff
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: In modern times it is undeniable that companies that foster diversity have been able to gain an edge over their competitors. Warehouses as every other workplace are trying to follow the trend of economic globalization and a study towards managing the diversity needs to be conducted in order to evaluate the processes that the managers within the warehouses use in order to integrate the workforce effectively. READ MORE
