Essays about: "Cultural factors in international marketing"

Showing result 1 - 5 of 32 essays containing the words Cultural factors in international marketing.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

  4. 3. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

  5. 4. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  6. 5. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
    Keywords : National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

    Abstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE