Essays about: "Culture Jamming"
Found 3 essays containing the words Culture Jamming.
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1. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE
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2. Getting “Banksied”: Culture Jamming in Practice
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This paper discusses culture jamming as the countercultural tool of our current mass media society and argues for a more holistic understanding of the concept in order to open up its subversive potential. Part of this holisitic approach involves emphasizing the role of remediation inherent in the concept. READ MORE
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3. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. READ MORE
