Essays about: "Culture of BMW"
Found 2 essays containing the words Culture of BMW.
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1. The Joy of Riding
University essay fromAbstract : 2045 a progressive European city is banning driving and BMW has to respond. Technological evolution, and a culture used to new interfaces leads to the option to recreate the relationship between human and car. READ MORE
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2. ORGANIZENSATIONAL CULTURE - Cultural connections in multinational companies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Introduction: Our world is changing. Due to globalization, multinational companies are meeting fiercer competition and the pressure to be competitive and successful is increasing. The characteristics of the companies seem to be more in focus now and ever since the eighties the concept of organizational culture has been a much-discussed topic. READ MORE