Essays about: "Cumberland"

Found 1 essay containing the word Cumberland.

  1. 1. A Literature Review of the Field of Social Media in Retail

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Talita Da Silva; Anna Friberg; [2017]
    Keywords : online retail; social media; consumer behavior; utilitarianism; Cumberland;

    Abstract : The purpose of this study is to critically diagnose and review the current available knowledge of social media in retail. Particularly, this review concentrates on influences of social media in consumer behaviour within the online retail context. This study aims to identify gaps in the literature, and give recommendations for further research. READ MORE