Essays about: "Customer Behavior"

Showing result 1 - 5 of 370 essays containing the words Customer Behavior.

  1. 1. The Impact of the Covid-19 Pandemic on Employee Behavior and Service Quality in an Airport Setting : A qualitative study in service management

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gabriel Ekholm Lavebratt; Noah Tindberg; [2023]
    Keywords : Service Management; Servicescape; Airports; Covid-19; Customer Behavior;

    Abstract : In 2019, the Covid-19 pandemic brought a substantial change to the world. As good as everyone was affected and several sectors in the economy were impacted. Service businesses had to adapt their servicescape as a consequence. READ MORE

  2. 2. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Muhammad Tareq Ajji; [2023]
    Keywords : ;

    Abstract : abstract  Date:                                                           [2023-01-04] Level:                                                         Bachelor/Master thesis in Business Administration, 15 cr  Institution:                                             School of Business, Society and Engineering, Mälardalen University  Authors:                                                   Muhammad Tareq Ajji                                                                                                  (97/01/30)                              Title:                                                            CSR and Purchase Behaviour- A Quantitative Study on The Impact of      various CSR Dimensions on Customer Purchase Behaviour Supervisor:                                             Ali Farashah  Keywords:                                                CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions                                              1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries?  2- Which of the dimensions is the most effective?  3- Is the pattern the same between these two types of industries?   Purpose:                                                    This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. READ MORE

  3. 3. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  4. 4. Cooperation In Fragmentation: Factors Influencing the Willingness of Firms to Cooperate in Fragmented Industries

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Constantin Grosse; Johannes Friederich Justus; [2022]
    Keywords : Fragmentation; Cooperation; Mobility Industry; Industry Change; Consolidation; Business and Economics;

    Abstract : In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragmented. READ MORE

  5. 5. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE