Essays about: "Customer Behavior"

Showing result 6 - 10 of 416 essays containing the words Customer Behavior.

  1. 6. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 7. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Stina Enblom; Silvia Padovan; [2023]
    Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

    Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE

  4. 8. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

    University essay from Jönköping University

    Author : Kiran Raza; Sai Madhavi Palle; [2023]
    Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

    Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE

  5. 9. Unsupervised Clustering of Behavior Data From a Parking Application : A Heuristic and Deep Learning Approach

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Edvard Magnell; Joakim Nordling; [2023]
    Keywords : ML; Machine learning; clustering; unsupervised learning; deep learning; autoencoder; AI; artificial intelligence;

    Abstract : This report aims to present a project in the field of unsupervised clustering on human behavior in a parking application. With increasing opportunities to collect and store data, the demands to utilize the data in meaningful ways also increase. READ MORE

  6. 10. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE