Essays about: "Customer Centric"

Showing result 1 - 5 of 46 essays containing the words Customer Centric.

  1. 1. Gaming as a Service (GaaS) :Investigating if GaaS is a business model or strategy, the potential definition and design and its long- term strategic impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Timothy Guiney; Ning Xu; [2019]
    Keywords : Strategic management; Business Model Innovation; Video Game Industry; Gaming as a Service; Business Model Design; Business Model Components; Business model for technology; GaaS; Business and Economics;

    Abstract : Gaming as a Service is not defined in existing research. The lack of a formal definition leads to an ambiguity between its function as a business model and the long-term strategy of the firm. The purpose and aim of this study is to investigate the definition of GaaS business model, distinguishing its function from the strategy. READ MORE

  2. 2. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  3. 3. Usage - The Holy Grail of Digital Services: An Exploration of Factors influencing B2B Customers’ Usage of Digital Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Losbichler; Angelika Schatz; [2019]
    Keywords : Digital Services; Usage; Value-in-use; Business Model; Software Industry; Business and Economics;

    Abstract : Many product-based companies have identified digital services as a promising way to differentiate themselves and to stimulate future growth. However, as digital services frequently induce a business model change to a pay-per-use or subscription model, companies see themselves increasingly challenged as their revenues are progressively dependent on customers’ actual usage. READ MORE

  4. 4. Managing Digital Transformation - How organizations turn digital transformation into business practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Philipp Kurmann; Brian Arpe; [2019]
    Keywords : Digital Transformation; Digital Transformation Strategies; Business Model Transformation; Strategy Implementation; Digitalization; Digital Trends; Business and Economics;

    Abstract : Title: Managing Digital Transformation: How organizations turn digital transformation into business practices Purpose: In recent years, digital transformation has emerged from an abstract concept into a ground- breaking impact factor transforming organizations and their business models. The purpose of this research study comprises a theoretical and practical objective. READ MORE

  5. 5. Death Sells: Thanatourism Theming as a Sustainability Strategy at Gotlands Museum

    University essay from Uppsala universitet/Institutionen för teknikvetenskaperUppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Katherine Uziallo; [2019]
    Keywords : sustainable destination development; destination development; sustainable tourism; tourism; heritage tourism; dark tourism; thanatourism; museums; new museology; Gotlands Museum; Gotland; Gotlandic history; sustainability;

    Abstract : Over the past century the phenomenon of thanatourism, or dark tourism, has become increasingly popular, with tourists now able to encounter death at a wide range of sites across the world. While much scholarship has focused on tourism at sites of disaster and atrocity, less research has taken place into thanatourism in a museum context. READ MORE