Essays about: "Customer Centric"

Showing result 21 - 25 of 81 essays containing the words Customer Centric.

1. 21. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

3. 22. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses

   University essay from Umeå universitet/Företagsekonomi

   Author : Philip Aspebo; Luisa Kriegel; [2021]
   Keywords : sharing economy; business model; competitive advantage; competitive strategies; business model; business model innovation; disruptive innovation; innovation management; strategic management; strategy development; incumbent firms; hospitality industry; hospitality management;

   Abstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE

4. 23. Supply Chain Transparency- Benefits & Transformational Barriers

   University essay from Lunds universitet/Teknisk logistik

   Author : Charanya Sridharan; Yash Shrimali; [2021]
   Keywords : Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

   Abstract : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. READ MORE

5. 24. Implementing Design Thinking principles for increasing customer centricity in a B2B company : A case study at Mycronic

   University essay from KTH/Produktinnovationsteknik

   Author : Balachandar Ravichandran; Harshavardhan Ramanujam; [2020]
   Keywords : Design Thinking; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Well Developed Product Development Processes; Voice of Customer; Customer Requirements Flow; Designtänkande; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Välutvecklade produktutvecklingsprocesser; Customer Voice; Kundkravsflöde;

   Abstract : Design Thinking (designtänkande) är ett kundfokuserat förhållningssätt som används för att stödja innovation. Sedan starten har designtänkandet utvecklats från ett rättframt sätt att lösa tekniska designproblem till en komplex paraplykonstruktion för innovation och förhållningssättet har genom åren blivit ett allmänt accepterat och målinriktat tillvägagångssätt för effektiv produktutveckling. READ MORE

6. 25. Stay ahead of the competition : How the perception of Competitive Intelligence influences the way Swedish startups are dealing with international competition.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Panagiotis Tsagkidis; Gabriele Blomkvist; [2020]
   Keywords : Competitive Intelligence; Competition; Intelligence Culture; Classifications; Perceptions; Startup Ecosystem; Sensemaking;

   Abstract : This thesis is within the field of Competitive Intelligence. The thesis’s main purpose is to investigate how Swedish startups perceive Competitive Intelligence and how their perception influences how they are dealing with international competition in the domestic market. READ MORE