Essays about: "Customer Centric"

Showing result 6 - 10 of 81 essays containing the words Customer Centric.

  1. 6. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

    University essay from KTH/Ledning och organisering i byggande och förvaltning

    Author : Marcus Lövgren Moazzami; Marina Brandt; [2023]
    Keywords : Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

    Abstract : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. READ MORE

  3. 7. Contextualizing Customer Feedback: A Research-through-Design Approach - Alternative Approaches and Dialogical Engagement in Survey Design

    University essay from Uppsala universitet/Människa-datorinteraktion

    Author : Rasmus Svensson; [2023]
    Keywords : Human-Computer Interaction; Research-through-Design RtD ; Digital Service Design; Enterprise Resource Planning ERP systems; Invoicing; Customer Experience CX ; Customer Satisfaction CS ; Contextualization; Dialogical Approach; Customer Journey; Survey design; Questionnaire design; Net Promoter Score NPS ; Customer Satisfaction Score CSAT ; Customer Effort Score CES ; Chatbot; Virtual Agent; Customer Support Agent; Design Guidelines; Double Diamond; User Experience UX ; User Interface UI ; Interaction Design ID ;

    Abstract : Providing context behind customer feedback remains a challenge for company’s who rely on approaching Customer Experience (CX) through standardized Customer Satisfaction (CS) metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Practical guidelines for monitoring CS throughout the customer journey are limited, creating a gap in academic research. READ MORE

  4. 8. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  5. 9. Exploring Circular BESS for the Commercial and Industrial Sector: A customer-centric perspective

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Luca Schumann; [2023]
    Keywords : BESS; Circular Economy; Circularity strategies; Customer journey; Digital enabler; Earth and Environmental Sciences;

    Abstract : In recent years, battery energy storage systems (BESS) have gained prominence as a key technology enabling much needed electricity grid flexibility while simultaneously providing distinct value to its end-users. With the anticipated increase of residual value holding used batteries from mobility applications entering the market, more and more companies are looking to construct BESS offers around these second-life batteries in an attempt to unlock the potential of circular business offers. READ MORE

  6. 10. Servitization in a Heavy Equipment Company: A business model perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Keywords : Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Abstract : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. READ MORE