Essays about: "Customer Centricity"

Showing result 1 - 5 of 9 essays containing the words Customer Centricity.

  1. 1. Implementing Design Thinking principles for increasing customer centricity in a B2B company : A case study at Mycronic

    University essay from KTH/Produktinnovationsteknik; KTH/Produktinnovationsteknik

    Author : Balachandar Ravichandran; Harshavardhan Ramanujam; [2020]
    Keywords : Design Thinking; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Well Developed Product Development Processes; Voice of Customer; Customer Requirements Flow; Designtänkande; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Välutvecklade produktutvecklingsprocesser; Customer Voice; Kundkravsflöde;

    Abstract : Design Thinking (designtänkande) är ett kundfokuserat förhållningssätt som används för att stödja innovation. Sedan starten har designtänkandet utvecklats från ett rättframt sätt att lösa tekniska designproblem till en komplex paraplykonstruktion för innovation och förhållningssättet har genom åren blivit ett allmänt accepterat och målinriktat tillvägagångssätt för effektiv produktutveckling. READ MORE

  2. 2. Internationalization through business models - a case study of Swedish cleantech firms

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Erikson; Fredrik Rydqvist; [2019-08-08]
    Keywords : Business models; internationalization; international business models; Swedish cleantech; strategy;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  4. 4. Managing Digital Transformation - How organizations turn digital transformation into business practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Philipp Kurmann; Brian Arpe; [2019]
    Keywords : Digital Transformation; Digital Transformation Strategies; Business Model Transformation; Strategy Implementation; Digitalization; Digital Trends; Business and Economics;

    Abstract : Title: Managing Digital Transformation: How organizations turn digital transformation into business practices Purpose: In recent years, digital transformation has emerged from an abstract concept into a ground- breaking impact factor transforming organizations and their business models. The purpose of this research study comprises a theoretical and practical objective. READ MORE

  5. 5. Integration between Customer Relationship Management and Business Intelligence

    University essay from Lunds universitet/Institutionen för informatik

    Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
    Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

    Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE