Essays about: "Customer Information Use"

Showing result 1 - 5 of 462 essays containing the words Customer Information Use.

  1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  3. 2. Designing a reactive feedback feature for end-users in web-based media software

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jessica Dellmar; [2024]
    Keywords : User Feedback; End-user involvement; Usability; Design Thinking; User Experience;

    Abstract : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. READ MORE

  4. 3. Digital innovation in Swedish audit firms

    University essay from Göteborgs universitet/Graduate School

    Author : Gloria Mugisha; [2023-07-04]
    Keywords : Audit; digitalization; cloud-based services; automation; data analysis;

    Abstract : Digital innovation has always been at the heart of technological progress and more than ever, it has become an essential business strategy. This technological progress is making companies change their internal processes and rethink their businesses. This is the case for audit firms that have to deal with innovation. READ MORE

  5. 4. The sudden rise of neobanks and the threat it poses upon the traditional banking system.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Victor Lindström; Olof Nilsson; [2023]
    Keywords : ;

    Abstract : The aim of this paper is to investigate the emergence of neobanks in the financial services industry, and whether they pose a threat to traditional banks. To successfully answer this, gaps in previous research and studies were examined to generate three research questions. READ MORE

  6. 5. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE