Essays about: "Customer Knowledge Management"

Showing result 1 - 5 of 327 essays containing the words Customer Knowledge Management.

  1. 1. Transforming towards “PaaS” offerings : Areas of concern for OEMs & Transformation Readiness Scale

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Ali Jumaa; [2022]
    Keywords : ;

    Abstract : The purpose of the project is to investigate and gain knowledge about the process of transforming OEMs’ business structures from a transactional business to a result-oriented product service system or a performance as a service offering. Companies from various market segments have started to offer their customers result-oriented offerings to prolong the life cycle of their products and promote longer customer relationships to secure future business. READ MORE

  2. 2. Up in the Cloud : Exploring small and medium-sized enterprises cloud computing adoption factors

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cajsa Ljungberg; Sara Olsson; [2021]
    Keywords : Cloud Computing; Small and Medium-sized Enterprises SMEs ; Software-as-a-Service SaaS ; Adoption Factors;

    Abstract : Background: The intense growth of data that is continuously expanding has resulted in SMEs using cloud computing to store, process and analyze data. Thus, a critical element is for SMEs to understand the value of cloud computing and the factors influencing the adoption decision. READ MORE

  3. 3. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sejin Hahn; Sarafat Hossain; [2021]
    Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

  4. 4. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
    Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

    Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE

  5. 5. The relations between CRM, BPM, and IT : A study done on Swedish SMEs

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Velija Povlakic; [2021]
    Keywords : CIM; ITK; SEM;

    Abstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE