Essays about: "Customer Loyalty and Satisfaction: A Study of Swedbank’s small corporate clients in Gothenburg"

Found 1 essay containing the words Customer Loyalty and Satisfaction: A Study of Swedbank’s small corporate clients in Gothenburg.

  1. 1. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg

    University essay from IHH, Företagsekonomi

    Author : Terés Pettersson; Ylva Hultén; Maria Beradovic; [2006]
    Keywords : Banks; Swedbank; service management; customer satisfaction; loyalty; quality;

    Abstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE